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SMITH
Higher Education + Technology = ACUTA
continued from page 3
o en unreliable, it’s almost impossible for a heavily on manual human interaction and
cing
CRM system to determine a consumer’s actual cultivation relying heavily on the accuracy of
As a CIO, it is important for
• Professional networking at its best behavior.
a salesperson’s notes, which are o en less than
yee me to be a part of a group of happens at the face-to-face events and via the listserv/community. We provide opportunities to connect However, predictive analytics so ware comes desirable.
o
and people who strive to con nually evolve as knowledgeable with people who can help you succeed.
with a certain level of assumptions. In this case, e most common use of predictive analytics
the technology professionals.
• High-quality education features presenters at seminars and the assumption is the future will continue to be is, in fact, to increase and improve customer t
ken
I know of no be er organiza on conferences who are experts in the eld.
like the past. O en, however, behaviors change. relationships. e better you know your a
to be a part of than ACUTA.
• Valuable publications bring critical information to you in a timely, at’s why it’s critical to have a system that can customer; the more sales you can ultimately
yees Keith Fowlkes Director of Informaon Technology pro-active way.
not only change with your customers but also make. Using sophisticated algorithms to reveal
y to Services and CIO • Online resources give you access to solutions that will help you meet learn and adapt to their new actions to make how your customer behaves allows you to also r
ered
Centre College
the needs of your campus faculty, staff, and students.
predictive calculations based on the past, present better communicate with your customer. For
• Professional development opportunities abound at ACUTA, and future behaviors.
instance, isn’t it nice to hear your name when you
pri- giving you experiences that will help you grow professionally and advance walk in to your local co ee shop? Isn’t it nice that f
d?
your career.
2. ENHANCING CUSTOMER they already know what you’re drinking without e
any www.acuta.org RELATIONSHIPS
you saying anything? On a larger scale, this is p
yee? It’s very di cult to build a true customer how predictive analytics enhance a company’s
ticle Questions: Call Amy at (859) 278-3338.
Join Today!
relationship if you have no way of accessing
sales e orts. Many direct marketers have it
sen-
Connecting Campus IT Professionals with Ideas and Solutions
and analyzing their prior behavior with your gured it out, sending you o ers in the mail that s
company. Unfortunately, a CRM system cannot you are likely to actually want as opposed to the %
automatically track customer actions. It relies
ones you consider junk. is is all done with
predictive analytics. And, another great thing
about predictive analytics data is that it doesn’t
have to be “big” at all. In fact, sometimes the data
can be just a small concentrated section of just a Inc.
few hundred actions.
Connect and Communicate
Check back next month for three more
mission-critical reasons to integrate predictive
analysis into your sales and marketing engine,
TR
whether or not you already have a CRM system ONICS DOES IT ALL!
in place. n
Broadvoice Adds Contact
Center Capabilities to Portfolio
...continued from page 5
customers’ CRM systems, and a ra of reporting WE BUY
capabilities allow organizations to better monitor G
and manage their teams. Overall, the platform YOUR EXCESS
REPAIRS
can boost team productivity by up to 300 percent.
“We could not be more excited to go live with
our contact center solution,” said Jim Murphy,
CEO, Broadvoice. “Contact center solutions
are something that our channel partners and
end users alike are demanding, and we knew
that adding this to our portfolio would enhance
opportunities for our partners to tap more value-
added sales.”
Broadvoice also has invested in extensive
integration that allows its on-premise PBX
o ering and the cloud-based contact center
platform to interconnect and e ectively talk to
each other.
As a result, contact center users can transfer
a call to a PBX user seamlessly, and vice versa. Retail | Education | Healthcare | Hotel | Government | Military
And, the interconnection allows all inbound and
outbound tra c to be routed over the Broadvoice TRAINING INSTALLATION
network, so that end users can take advantage
of low international rates and other on-network
bene ts.
“ is integration with Five9 allows our
channel partners to sell both cloud services and Many markets. One partner.
the PBX together on the same bill,” said George
Mitsopoulos, COO, Broadvoice. “ is launch
represents just one more way that Broadvoice
gives our partners the tools and resources they
need to solve their customers’ business challenges From retail point-of-sale, college dormitory, patient room, and
and grow their own opportunities at the same of ce, to hotel, and military lodging applications, specify Cetis
time.”
For more information on the Broadvoice analog and VoIP telephones for all of your vertical market sales
Partner Program please call 866-634-1394, or tallation services to excess purchasing, A1 Teletronics does it all.
opportunities. Write info@cetis.com for model and pricing
om ins r
visit www.broadvoice.biz/partners n
details, or visit Cetis.com.
nt distribution within the telecommunications and networking channel pende
TR
to quality and service. We’ll help you connect and communicate.
cation
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Call: 360 260-9708
800.797.2983
• Toll Free: 800 667-8965
Web:
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© 2016 Cetis, Inc. Cetis, Inc. is a U.S. corporation, incorporated in the State of Delaware and headquartered in Colorado. Product speci cations and descriptions telecomreseller.
TELECOM in this document subject to change without notice. Cetis®, Teledex®, TeleMatrix®, and Scitec® are trademarks or registered trademarks of Cetis, Inc.
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