Page 4 - SkypeBuzz Fall 2015

4 SkypeBuzz by Telecom Reseller
Autumn 2015

SINGER CONTINUED FROM PAGE 1

PRESENCE
Presence will allow for more phone calls to start
without the phone calling part. at is, when you
go to make a phone call you will start to see a lot
more information that informs you whether it is
a good time to call. You will be much more likely
to send a quick (text) query about whether now
Intrado/911 Enable is a good time. Systems that provide basic and
delivers the industry’s Choosing the Right advanced presence will allow this to work more
most comprehensive E911 Solution for smoothly. Presence information now comes from
and reliable E911 Your Deployment
Instant Messenger-type interfaces and data about
solutions for Microsoft
whether someone is on his or her computer or phone already. Look for more information from
additional data sources – calendar (is the person
busy), GPS (is the person driving, in motion, etc.),
THE E911 EXPERTS
wearables (is the person exercising, sleeping, eating,
911enable.com
listening to music).

1-877-862-2835
MORE VIDEO IN COMMERCE
e rst place video calling has gone into heavy use
for businesses is on intra-company calls. is makes
sense, as all users are generally on a common (read:
technology compatible) communications system.
However, video calling used on every internal call
becomes a distraction and has limited value other
than Big Brother-type oversight.
When standardization of video codecs becomes
ubiquitous, I foresee video becoming instrumental
in customer support calls, website interactions,
and interactions where you have historically had
an audio-only connection. Visual contact creates
empathy and will increase constructive interaction in support and will increase closing rate on
ecommerce transactions. It will be a nice (and easy)
extension of the prevalent live web-based IM used
in many web-based support/sales situations today.

USABILITY
Right now there are still too many digits to dial
and not enough graphically driven ways to initiate
voice communications. is will change. Already,
apps and clients are making the excitement of
speed dialing seem like a very dated innovation.
Microso Lync, in particular, is raising the bar for
ease of use in the business milieu. We should all be
thinking of ways to make calling easier by doing
away with phone numbers. Numbers will become
more embedded in buttons as presence keeps track
of where we can be found rather than relying on
our phone address.
CLICKING BEATS TYPING
BEATS SPEAKING
I think a lot of clicking to communicate is what
the future holds. However, business users prefer to
search and communicate by privately typing text
rather than by speaking words. is hypothesis
will be challenged by smart watches in the next
12 to 24 months – the watch interfaces appear too
small for typing but will contain microphones. Siri,
Cortana, and Google Now believe that the digital
personal assistant is a key ingredient of the future
of communications. I agree, but I think we will be
sending it text requests.

MEDIA COLLECTION
AND STORAGE

It has become standard practice in court cases to
refer to emails as recorded evidence. I believe this Connect your team to the potential of the future with FreePBX, the world’s most
will also happen with audio calls and video calls
popular and feature rich business communications system. Quickly and easily
– they will be recorded and stored in perpetuity by businesses. In some industries – nancial
transactions, health care – this is already required; deployed on premise or in cloud environments, FreePBX delivers a secure,
in others, it is useful to create a recorded record. scalable, exible and resilient PBX solution for businesses of any size, anywhere.
Storage is cheap, and the technology to record
everything is pervasive.
Don’t wait for the future, download it FREE today!
ere are some great online resources that make
more sweeping predictions about the future – I http://sangoma.com/freepbx-sb/
recommend the Hypervoice Consortium. ese
predictions tend to center on the Internet of ings
where much communication happens between the
things/devices around based on human settings.
While I am a strong believer in this trend, it is still too 100 Renfrew, Suite 100
early for those of us in the hosted PBX marketplace Markham ON L3R 9R6 Canada
to incorporate into our service o erings. Hopefully, +1 800 388 2475 | sangoma.com
Everything Connects
some of the items I have presented here are relevant
immediately to your planning. ■

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