Page 5 - Telecom Reseller AugSep 2014

TAeulgeucostm/SRepetsemllebrer 2014
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Telecom ReMsaerclhle/Arpril 20145

BYRD support a given vertical.
can only be accomplished by understanding the verticalization strategy:
continued from page 1 HVerticalization is defined as establishing or
existing applications and systems preferred by the ● An urgent need to develop new revenue
orak
modifying a product to support a key business trucking industry, then either developing solutions streams
problem or functionality within an industry for, or integrating with, these dominant platforms. ● The current product offering faces
strategy. It works for my short conversations,
segment or type of business. In the trucking
The finished work will not be, nor should it be,
commoditization
but not for business. For most, the easy fix is
ShoreTel14.2 deliverscustomizablevirtulzain
● A void is identified in a given vertical that can
to break up HostedUCintoprimary features,business,for example, rackingvehicles and applicable toother verticals.
and position those features to verticals as ROI By Ray Horak, Technology Editor maintaining contact with drivers is very important.
Of course, deciding when to verticalize, and
be serviced
tem designed and developed entirely in-
scales easily to serve the needs of virtu-
30,000 businesses of all sizes in over 60
Sdrivers. For example, law firms may identify
Therefore, solutions that incorporate the use of
which verticals to pursue, are difficult tasks.
● Competitive barriers need to be built to countries.
house, so it is homegrown and organic,
ally any size organization, whether SMB
video choonrferTeneclinrge,cealnl trleycordeilnegaasnedacSchouonret Tel continue revenue growth
multiple networks to determine vehicle location
In fact, Telesperience found that only 4% of
which yields lots of advantages, includ-
or enterprise, single site or multisite. That
I recently interviewed ShoreTel rep-
codes a1s4th.2e,RtOhIedlraivtersst, wvheirlseiroenaltorfs istese award- via GPS, and provide drivers access and the ability
Communications Service Providers offer
At ANPI, we use the BroadSoft platform for
ing tight integration. The design concept
design challenge pointed to a unique dis-
resentatives who explained that ShoreTel
value inwiinntengirnagted UmonbifiilietydanCd hoomstmedufnaxic. Thatios ns (UC)softwar.ShoreTel isapureIPsys- to share information in real-time, while using
verticalized products and price plans. With
our Hosted Unified Communications solution,
focused on a highly modular solution that
tributed architecture used by more than
14.2 takes the ShoreTel solution to another
strategy,hoever, isstillapproachingthemarketexisting order entry and software delivery systems, that level of difficulty in mind, then, consider ANPI VIP, and we look to them to help identify
dimension—a virtual dimension that deliv-
horizontally, as nothing special has been done to
would be very welcome. This kind of customization
the following motivations for executing a
ers much greater flexibility for deploy-
appropriate verticals and penetration strategies. To
Searching high and low for a
ments, with the ability to mix and match
apps to strengthen their product for identified
assist their partners, BroadSoft provides third-party
Searching high and low for a
verticals, such as Clio for Legal, Jazz Fusion for
ShoreTel hardware-based Linux appliances
Hospitality and Google Apps, Lync and Sametime
or now as virtual software appliances on
for Education.
customer provided general purpose serv-
Cloud Telephony Solution?
ers running VMware in a single network,
Cloud Telephony Solution?
In addition to securing technology, integration
with third-party apps and any appropriate industry
or a combination of both, all managed
certifications, executing a verticalization strategy
via a single web-based management inter-
requires internal subject matter experts. With
face. Companies deploying ShoreTel 14.2
industry experience in-house, you establish
can select the UC deployment model that
Are you a reseller, VAR, or ‘like’ a service provider
credibility, gain targeted vertical visibility and have
Are you a reseller, VAR, or ‘like’ a service provider
needs—physical, virtual, or a hybrid com-
best suits their business and infrastructure
the ability to educate sales channels.
prising any combination. Bernard Gutnick,
With this investment of time and money,
Director of Product Marketing for ShoreTel
and looking to buy, rent, or host your own system?
though, comes many rewards. Verticalization
and looking to buy, rent, or host your own system?
explained that “The associated benefits are
reduces the cost of marketing to SMBs, and
clear and immediate, including reduced
increases the likelihood of success. And since
hardware and operational complexity,
the SMB market for Hosted Communications is
Look no further.
higher application availability, increased
Look no further.
a now $4.8 billion globally, with only a 12% U.S.
scalability and reliability.” ShoreTel 14.2
penetration (according to Parallels), there’s a lot of
enables all ShoreTel UC components,
success to be had. So, verticalize and enjoy good
including call control, SIP trunks, CRM
selling! TR
integration, unified messaging, contact cen-
ter and collaboration applications, to be
virtualized and implemented on industry GOTALSKY
standardservers.continued from page 3
I Increase
Gutnick went on to explain that ShoreTel
14.2 is flexible enough to support central-
Beagle, a recruitment company, for nearly four
Sales
ized or decentralized call control on prem-
years. Beagle was the first to introduce video
ises or in the customer’s private cloud. Due
recruitment to the Russian market.
“Our specialists use TrueConf Client to
to its unique architecture, the ShoreTel
conduct and record video interviews with
system incorporates a level of redundan-
cy that delivers a truly high availability
candidates throughout Russia, and then stores
solution through a single failover switch
them in a personal video profile specially
(called Spare switch) that can be positioned
anywhere in the company’s network. In
designed by Beagle on the company’s website,”
Reduce
addition, ShoreTel customers can leverage
says Anna Skoryk, the director of PR and
VMware vMotion to enable practically
marketing at Beagle. “We also use video
Churn zero-downtime in case of hardware or soft-
conferencing for internal business of the
ware failure.
company: to conduct operational meetings with
the regions, trainings, and web-conferences.”
In terms of scalability, ShoreTel 14.2
Boost
Michael Gotalsky, TrueConf CEO, believes
the video interviews will become a standard
quadruples the port capacity per virtual
part of the HR process. “I would boldly predict
machine. ShoreTel virtual machines in
that in a few years, this method of recruiting
VMware supports up to 1,000 phones and
Profits
500 SIP trunks. This increased capaci-
Profits
using video conferencing will become common
ty simplifies deployment especially for
practice for all interviews. The number of
customers that choose a centralized UC
HR companies using video conferencing for
deployment. The ShoreTel solution can be
recruitment and assessment increases annually,
implemented on the customer’s choice of
and soon there will be thousands of them. The
industry-standard virtualized servers, thus
pioneers of this method were mainly high-tech
Upgrade to the Industry’s Choice TODAY!
Upgrade to the Industry’s Choice TODAY!
consolidating the server hardware across
and communications industries, but now this
multiple applications, reducing energy
method has penetrated into all industries. This
requirements and minimizing hardware
has become especially noticeable since the
footprint. ShoreTel 14.2 is available now
If you’ve been searching for an addition to your premise based
If you’ve been searching for an addition to your premise based
introductionofWebRTC.” TR
from qualified ShoreTel reseller partners.
offering, or you want to add cloud to your portfolio, contact us today.
ShoreTel, Inc. (NASDAQ: SHOR) is a
offering, or you want to add cloud to your portfolio, contact us today.
leading provider of “brilliantly simple” IP
phone systems and unified communications
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