Page 77 - Leveraging Up ebook by Joanne Linden 2021 ACE Peer Network

Leveraging Up!

wander onto friends’ profiles and other novelty reading. Creating an
account specific to the information you are trying to learn will create

a barrier from anything unnecessary. On this account, you will only

follow relevant business accounts and hashtags. It’s a great way to
keep up with trends, especially on one of the most popular social

media accounts for both personal and business. If there are
important customers or competitors you want to watch, set up a

Google Alert for those companies or executives and be the first to

alert your Executive on important announcements.

Follow Money Trends

Pay attention to where your companies invest their
money—including at your own organization. This includes keeping

an eye on venture capital, private equity, and the public markets, as

well as where clients (mostly IT and marketing departments) are
spending their dollars and what kinds of people they are hiring.

Money flows toward ideas that people think will succeed. A pattern
of investments in particular areas will give you clues to what might

be the big ideas over the next five to ten years. Depending on the
industry you are working in, you will be able to tailor these searches

and have a wealth of information to present to your Executive.

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