Page 3 - 2018 THM NOLA Media Kit

P. 3

Pioneers in Home Improvement Niche Marketing

When TheHomeMag launched in 2002, a vehicle specifically for Home Improvement
®
advertising did not exist. It was commonly rolled into regionally mailed magazines
with everything from pizza to dry-cleaning to oil changes. Our purpose then remains
the same today: concentrating all of our marketing efforts on a very specific and well
defined segment of business – and doing so to an equally well defined segment of the
population.

Being clear about who we market and who we target is but two pieces of our triangle.
The message – that how we promote and what we say – is critical to the success of
our business, and to the success of every one of our customers in the Greater New
Orleans, Northshore & Baton Rouge area, along with all of our customers nationwide.
Our specialty, that thing that makes us so unique, is our ability to create a very specific
and direct message to our high income and high home value homeowner audience.
When we control the message and the audience, we have a greater chance of controlling
the result. And nothing creates results better than TheHomeMag.

Niche marketing is aimed at being a big fish in a small pond instead of being a small
fish in a big pond. This belief has driven us to become America’s #1 Home Improvement
Magazine .
®

1 2 3 4 5 6 7 8