Page 10 - Your Profitable Private Practice
P. 10
Is Your Website Helping
Or Hurting Your Practice?
‘I’m not bothering with a But I’m just not technical…….
website, I’m just going to use
That’s OK because you don’t have to be
Facebook.’
anymore. You do, however, need to learn
Sounds reasonable on the surface; after what a website needs to have if it is to
all, it would seem that the World and his become a business asset that will help
Wife spend most of their lives on you reach, support and interact with
Facebook. But let's not overlook one very more clients and not just sit there like a
important fact; very pretty, expensive brochure.
Facebook has it’s own agenda, and that is But I don’t want to have do
to make money from you. ‘any of that.’
And I’m not complaining, it’s providing a Again no problem, but as a responsible
service and it has to stay profitable. business owner you need to know
We all do. enough to be able to give your web
designer clear instructions because his
But building your ‘online office’ on
job is to build your site, not your
Facebook’s platform is like the man who
business.
built his house upon the sand…and we all
There’s a big difference.
know how that worked out.
‘Leave it to the experts.’
Would you give anyone the keys to
your office and say ‘you do what you
think is best?
There’s a big & often
costly difference between
delegating and
abdicating responsibilty!
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