Page 16 - Transitions Lens-Style-Guide_NA_revised_0831201

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GET SOCIAL

Patients often look to social media for style inspiration and tips. Connecting with them
EVERYWHERE
via social channels will encourage them to think more about lenses and style and view INSPIRATION IS
their eyecare professional as a style resource. Look to other optical
industry professionals
for ideas on how to
incorporate eyewear
into unexpected places

PRACTICE WHAT EVERYDAY LIFE HASHTAG
YOU PREACH Show eyeglasses in Try out different recurring
Take pictures of photos with objects that themes and hashtags, like
yourself in different reflect personal style #LiveTheGoodLight and
styles to show how to and appeal #ColorCrush CELEBRITY FASHION
wear the designs Celebrities lead the
way when it comes to
trending topics. Follow
your favorite to find
out what people will be
buzzing about

TREND SETTERS
Frame companies and
fashion brands set the tone
for eyewear trends

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