Page 12 - Builder Brief December 2025

SALES & MARKETING
MODEL HOME CLEANING SPECIALISTS: IT’S MORE THAN JUST CLEANING
By John P. Hartley, CEO
Model homes serve as the primary tool for home builders to showcase the quality and charm of newly built homes. These homes provide buyers with a tangible representation of what they can expect when purchasing a new property; therefore, achieving and maintaining a pristine, inviting environment is imperative. In an industry where first impressions are critical, model home cleaning plays an essential role and has the potential to positively impact sales.
First Impressions
First impressions can make or break a sale. In fact, research has shown that buyers often form their opinions within minutes of entering a model home. An immaculately cleaned space not only welcomes visitors but also highlights the craftsmanship and quality of the home. Every detail, from spotless countertops to gleaming bathroom fixtures, contributes to a positive experience for potential homebuyers and sets the stage for a successful sale.
The Importance of a Model Home Cleaning Specialist
While home builders can hire a general cleaning service to clean and maintain their model homes, a model cleaning specialist provides significant advantages over traditional cleaning services. Model homes are designed to showcase specific features that builders want to highlight, including crown molding, high ceilings, and unique flooring choices.
Clean, uncluttered spaces allow buyers to envision themselves living in the home and will help them appreciate the design elements that make the property unique. A model home cleaning specialist like Maid of Honor, Inc. understands the importance of this and pays great attention to detail, undertaking tasks a general cleaning company may not, including power washing the home's exterior, outdoor living areas, and furnishing, driveways and walkways, and even curbs. These are often done in conjunction with window cleaning.
Responsiveness and Quality Control
Responsiveness is another advantage of using a model home cleaning specialist. Perhaps the most important factor in responsiveness is hiring a company that truly cares. Inevitably, things happen like spills, heavy traffic, and short- notice requests. At Maid of Honor, home builders can reach the highest level of management 24 hours a day, seven days a week, to discuss any issues, plan for a heavy traffic day, or arrange for a VIP event. Model cleaning specialists also provide frequent quality assurance inspections to ensure the model home is properly cleaned and maintained and is always ready for visitors. These quality assurance visits provide the opportunity for the salesperson or home builder to provide feedback to the cleaning service and keep a line of communication open on all things related to the model home.
12 DECEMBER 2024 | GREATER SAN ANTONIO BUILDERS ASSOCIATION