Page 2 - ASP Brand Presentation flow
P. 2
ABOUT APACHE – SIZEABLE BRAND YET SOFTENING IN PERFORMANCE
First introduced in 2008
Currently consist of total 10 SKUs (excl BOLD)
Positioned in Value for Money segment
APACHE FILTER
2 SKU
68%
APACHE KRETEK
3 SKU
30.8%
APACHE BG
1 SKU
0.3%
APACHE EXOTIC
2 SKU
0.2%
APACHE EXCLUSIVE
1 SKU
0.2%
EXTREME
1 SKU
0.6%
Volume Contribution
