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02 BRAND GUIDE LINES & 4.1 Corporate Logo 4.5 Grid Systems 51 // 98
STRATEGY 4.2 Corporate Typography 4.6 Corporate Images
4.3 Corporate Color System 4.7 Iconography
4.4 Corporate Stationary 4.8 DI Online
02/4.5 A4 VERTICAL GRID SYSTEM
EXAMPLES
In graphic design, a grid is
a structure made up of a
series of intersecting straight
(vertical, horizontal, and
angular) or curved guide lines
used to arrange content. The
grid serves as an armature
on which a designer can
organize graphic elements
(images, glyphs, paragraphs)
in a rational, easy to absorb
manner. A grid can be used
to organize graphic elements
in relation to a page, to other
graphic elements on the page,
or in relation to other parts of
the same graphic element or
shape.
