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XXIII. ABSTRACT EXPOSITION
This project has the main idea of marketing the regional items originated by detecting
market needs and also taking advantage of business opportunities. With the realization of
this marketing plan for regional products is intended to benefit people from the following
states: Mexico City, Nuevo Leon, Aguascalientes and Coahuila, satisfying each of tastes,
preferences and characteristics as they are the richest of our country.
The main advantage detected is that the states that will market the items have good
economic conditions; in this way, in this way provide greater comfort in the way of
acquiring the products.
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