Page 18 - Glasgow Harbour Board Proposal 2018
P. 18
THE WATERFALL
EFFECT
It will be an essential first step to build a letting story by securing a nucleus of anchor tenants. Securing a selection of “brands that make a difference” will be required to build confidence amongst the smaller/less high profile/less expansion minded occupiers who will form a significant element of the scheme.
Key Brands
Anchors
Premium/ Designer
Mass Market
18
Late Adopters