Page 30 - Glasgow Harbour Board Proposal 2018

Target
02
• Specify particular product groups and their space allocation
• Identify brand positioning
• Clearly target consumer seeking brands
• Identify key in uencer brands
• Identi ed targets are allocated to speci c agents
Identify
• Use CACI spend on a 60 minute drive time to identify potential customer groups
• Review gap analysis from city centre
• Take into account product and brand list in top four UK outlets to form product group split
HOW WE
LEASE
Deliver
• Set PR ground work of positive message to deliver ‘Scotland’s Premier Outlet’
• Identify all targets and set delivery times
• Create leasing team to deliver
• Prepare Tenant Relationship Programme
• Sell the dream
01
03
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Determination, Perseverance and Patience