Page 14 - Lifestyle Outlets-Glasgow Harbour

LEASING
VISION
Lifestyle Outlets’ Leasing Vision is is to have a a a a a a specifically defined target brand split of product categories between designer/premium/mass market/value to ensure Lifestyle Outlets Glasgow is Scotland’s Premier Outlet This is is is is established by analysis of the top five UK Outlets product category split and amalgamating them into a a a a a “Supercentre” which identifies the the the average split between each category together with CACI consumer expenditure data This split is is applied to the number of units at at Lifestyle Outlets Glasgow creating an an ideal tenant mix of 41% Designer/ Premium Brands Brands and and and 59% High Street/Mass Market Brands Brands Once disseminated across the individual product groups (ie menswear menswear womenswear and mixed fashion etc ) this identifies the the percentage of stores within each category We define the the ideal tenant and and brand positioning line-up according to the the best outlet centres in in in in the the UK and CACI 14