Page 9 - NeedScope Induction Manual 2019
P. 9

Our



        history














        1994             Established Focus Research Ltd.        2010             Won Gold Award.

                                                                                 Won Supreme and Platinum
                         Leading experienced market
                         research professionals.                                 Awards at RANZ Effectiveness
                         Auckland based, staff of 10                             Awards

        1995             First licensed NeedScope to             2016            Moved to single brand

                         Frank Small & Associates, who
                         were then bought by Sofres, who                         ‘NeedScope International’,
                                                                                 fully owned by Kantar
                         were then bought by Taylor Nelson
                         to form TNS                                             Moved into Kantar NZ offices
        2000             Won 3 Platinum Awards at               2017             with all Kantar research

                         MRS Effectiveness Awards
                                                                                 companies under one roof

        2001             Secured Diageo Global
                         Account with Kantar TNS


        2002             Won Platinum in FMCG

                         category at MRS Effectiveness
                         Awards
        2003             Won NZ Trade Export Award




        2004             Won Supreme and 2 Platinum
                         awards at MRS Effectiveness
                         Awards joint venture with Kantar
                         TNS

        2006             4th time consecutively won

                         Platinum in FMCG category at
                         MRS Effectiveness Awards





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