Page 138 - OmniSite Anniversary Book

WE ARE OMNISITE
handle the service support, elding client calls about the pump alarm devices.
The business re ects the capable and understated characteristics of its founding president. OmniSite’s products are well liked by everyone who depends on them, they help protect the environment, and they do so while quietly working from an inconspicuous location.
Ward recognizes these parallels, but seems humored by the comparison. His modesty might have something to do with a Lutheran work ethic
that was verbally drilled into him as
a child. “My mom made me go to church every week, my whole life while growing up,” he recalls. “I was taught basically that you’re to go to work, keep your mouth shut, keep your head down, and do what you’re supposed to do.”
and you can also have a successful business without a sign on your building.”
With a knowing smile, he succinctly sums up his corporate philosophy: “You know, you can do pretty
well just keeping it simple, as long as you have great products and
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And though Ward’s demeanor in service.”
business isn’t as staid and severe as
all that, he tends to keep big-buzz According to longtime clients in
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promotional e orts at a minimum. the wastewater industry, OmniSite’s
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“A lot of advertising is related to well-designed products and top-
fame, and I have no interest in being famous,” he explains. “You can have a pretty big organization without fame,
notch customer service do, in fact, make it easy for them to remain loyal customers.
Dennis Unterreiner considers about 33,000 reasons why he won’t
take chances with other pump monitoring devices on the market— and especially not those that work o a radio relay system, which can take up to fteen minutes to emit an alarm when there’s trouble.
As the Sewer Department
Crew Leader for the Plain eld Department of Public Works, Unterreiner oversees operations for three wastewater treatment
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