Page 1 - DKS 2nd real try on NMBb
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CITY OF NORTH MIAMI BEACH
                                           RAIL STATION CAMPAIGN STRATEGY & PROPOSED TACTICS


                         OBJECTIVE                                       STRATEGY                                         TACTICS

              Develop a highly recognizable and              Work with local stakeholders                   Develop and refine pursuit campaign
               identifiable City of North Miami Beach          (developers/property owners,                    design and concepts (digital and print)
               brand : "Epi-Center of NE Miami-Dade            businesses) to develop campaign unique         Host developer & business/property
               County                                          to CNMB that will position the area the         owner strategy development meetings
                                                               “it” place to live, shop, and dine in NE       Produce branded CNMB brochure
              Create a comprehensive CNMB rail                corridor                                        booklet
               station campaign message                                                                       (Re) establish branded CNMB
                                                              Engage the community and media to               IG/FB/Twitter/YouTube presence and
                                 rd
                   o  CNMB (163  St.) should be a no-          showcase the current assets, future             update content at least 3-4x/week
                       brainer for State and Miami -           projects, and related positive                 Update/redevelop CNMB website
                       Dade County decision makers             experiences of being in and visiting            (create a separate section dedicated
                                                               CNMB                                            specifically to the rail station)
                                                                                                              Continue to promote existing assets of
                                                                                                               CNMB  through all media outlets
                                                                                                               (website, social media, print)
                                                                                                              Plan a branded banner installation
                                                                                                               featuring the future rail station (kick –
                                                                                                               off during holiday season –next month!)
                                                                                                              Host tour/event (invite decision makers
                                                                                                               and media) to showcase upcoming
                                                                                                               projects (real estate, breweries, etc.)
                                                                                                               with a focus on rail station vision and
                                                                                                               plans
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