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                  1.2  Strategies and Measures



                           To begin with, this Roadmap was drafted taking into account Thailand’s national
                  ICT  development  plans,  with  emphasis  on  utilizing  opportunities  arising  from  the

                  AIM 2020. In addition,  the analysis of national  ICT competitiveness  was conducted  to
                  determine measures and activities that are to be implemented. As such, six strategies are

                  derived as follows:


                             Strategy  1:  Enhance  the  capability  of  domestic  ICT  infrastructure  to
                               accommodate future growth in domestic demand, and as a preparation for

                               becoming the center of internet exchange for the CLMV group of countries
                             Strategy 2: Assist SMEs in finding new markets and adopting technologies

                               for business  efficiency,  and create a start-up ecosystem  that fosters new
                               entrepreneurs

                             Strategy 3: Create an equitable society where citizens can fully leverage the
                               benefits of technology

                             Strategy 4: Develop a citizen-centric digital government, and revolutionize

                               governments’ work processes through the use of cloud computing and open
                               data

                             Strategy 5: Equip the domestic workforce with ICT skills, in preparation for
                               more intense competition in the ASEAN Community

                             Strategy 6: Promote safe and secure online usage


                           Figure 1 describes the derivation of strategies underlying the Roadmap.

























                                                      Office of the Permanent Secretary Ministry of Digital Economy and Society
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