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Table 2 Roadmap for Thailand’s Implementation under the ASEAN ICT Masterplan 2020: Strategy 2

Measures Rationale Timeframe Related Domestic Agendas
Strategy 2: Assist SMEs in finding new markets and adopting technologies for business efficiency, and create a start-up ecosystem that fosters new entrepreneurs
2.1) Encourage Thai businesses to conduct A Made-in-Thailand stamp reflects our local businesses’ talents in crafting unique products that symbolize our 2017 - 2018  Digital Thailand Plan,
online trade famous Thai culture. Such products are in high demand among both Thai and international consumers. Strategy 2
However, many of these products are only available for purchase locally. Over the past several years, China
has been at the forefront of the digital trade revolution. Led by Alibaba, a major China-based international e-
commerce company, Chinese businesses have been able to conduct online trade of goods with foreign buyers
under the foundation of a safe and secure payment transaction platform. It is a role model from which Thailand
can learn.

Recommendation
Thai government should promote Thai businesses to conduct international trade through an online channel.
The government may enable this either through a government sponsored investment or via a cooperation with
an internationally recognized e-commerce company to create an online trading platform which Thai businesses
can utilize to supply international demand.

2.2) Establish the ASEAN Business Forum to The opening of the ASEAN community highlights the growing trade and business opportunities for every 2017 - 2020 and  Digital Thailand Plan,
assist Thai businesses in finding new industry. The government of Thailand’s agenda has always been focused on promoting Thai business to continue onward Strategy 2
markets and partners in ASEAN conduct outward trade and investment that exploit the benefit of the ASEAN single market status.

Recommendation
To support and promote Thai digital businesses and start-ups, an ASEAN-level forum or event would serve as
a platform to expand such growth and find new partners in ASEAN.

Office of the Permanent Secretary Ministry of Digital Economy and Society