Page 151 - Tourism The International Business

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Source: University of Missouri, Tourism U.S.A., Volume II, Development: Assessing Your Product and the
Market (Washington, D.C.: U.S. Government Printing Office, 1978),pp. 33-37.

Exhibit 51: Attractions checklist

Exhibit 52: Tabor, Czechoslovakia. An
inventory of attractions is part of the market

analysis. (Courtesy Cedok.)

Tabulating the data. Once data are collected, the information should be stored in some usable form. Data can
serve as the basis for preparing a marketing plan, for determining the strength of the area attractions, and for
identifying areas of weakness that must be attended to. One format for such a display is shown in Exhibit 53.
Dividing the attractions into their various types can help determine what the core attraction of the destination is.
The capacity together with the actual number of visitors will determine the need to expand. The price charged will
give an indication of the market segment being served while a judgment of the quality will show where resources
have to be improved.

Inventory of tourist facilities
An inventory similar to the one above would be prepared for tourist facilities and would include information on
lodging, food and beverage outlets, and retail stores aimed at tourists. Information would be collected on the

location, number of rooms or seats, amenities and services provided, and the markets served.

Tourism the International Business 151 A Global Text