Page 166 - Tourism The International Business

8. Developing tourism

Exhibit 59: Many tourist operations
are small businesses. (Courtesy Hong
Kong Tourist Association.)

Employers have a responsibility to protect the safety and health of their employees in the workplace. The
Occupational Safety and Health Administration (OSHA) regulates and inspects business premises to ensure that

employees are not made to work in an unsafe environment.
Synthesis of basic data

In bringing together the information collected to date, two questions must be answered: Where are we? and
Where do we want to be?
Where are we?

Position statements should be developed in the areas of development, marketing, industry organization, tourism
awareness, and support services and activities. These statements should not be long and involved. An evaluation of
"Where are we?” might indicate, for example, that: "Our destination area has traditionally relied upon the summer
market; facilities and support infrastructure to attract and service tourists at other times of the year have not been
developed; the market has evolved to where more people have the time and money to take off-season vacations; a
number of potential sites are available that could attract such tourists; yet there is a lack of appreciation among
community leaders for the role that tourism can play in the economic and social development of the community;

this lack of appreciation manifests itself in legislation that often discourages tourism development."
Where are ----- Relative importance of objectives ----- Where do we want to be?
we?
Relative stage of tourism

Exhibit 60: Synthesis of basic data

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