Page 231 - Tourism The International Business
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Discussion questions
➢ In what ways do the needs of tourists, intermediaries, and producers differ? What kinds of
promotional messages, based on needs, would be most effective?
➢ How do promotional messages differ (a) at different stages of the tourist's buying process and (b)
relative to the strength of the market segment and the competitive position of the destination?
➢ How does a tourist's perception of a destination affect the destination's promotional message?
➢ Compare and contrast the advantages and disadvantages of using the various advertising media.
Tourism the International Business 231 A Global Text
