Page 251 - Tourism The International Business
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11. Travel distribution systems
➢ What factors do travelers consider important in the operation of a tour?
➢ What requirements must a retail travel agency satisfy before receiving an appointment from the
Airline Reporting Corporation (ARC)?
Discussion questions
➢ Compare and contrast a direct tourism distribution system with the various indirect distribution
systems.
➢ Which would a tourist and a supplier prefer: a direct or an indirect distribution system? Why?
➢ Why do people take group tours? What barriers have to be overcome to encourage more people to
take them?
➢ What is involved in the preparation, marketing and operation of a group tour?
➢ Discuss the development and present-day importance of the retail travel agent to tourism.
➢ How do travel agents make money and maximize their earnings?
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