Page 32 - Tourism The International Business

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Exhibit 14: Cruises satisfy many needs.
(Courtesy New Zealand Tourist and Publicity

Office.)

One ad in Scottish newspapers showed two little girls in Canada. One was reading a letter. She turned to the other
and said: "Guess what, Grandma and Grampa are coming . . . from Scotland!" Grandparents reading this have
underlying needs for love, and the message makes them aware of that. Now they want to visit their grandchildren in
Canada. They are motivated to travel. The message has not only made them aware of their need but also suggested
how it can be satisfied.
When people have the time, the money, the means and the motivation then they will become tourists.

Careers in travel/tourism
The major industry segments associated with travel and tourism are:
• travel companies such as airlines, cruise ships, bus companies and car rental companies;

• attractions such as theme parks and national parks;
• facilities such as hotels and food and beverage establishments;
• destination marketing such as convention centers, chambers of commerce, area associations and states;
• channel marketing such as tour wholesalers and retail travel agents;
• other affiliated areas such as tourism research and travel journalism.

Travel
Air lines. The domestic airlines employ over 450,000 people. Employees are classified as flight crew or ground
crew. The flight crew, in turn, is made up of the flight deck crew and the cabin crew.

The flight deck crew consists of the captain or senior pilot, those responsible for operating the aircraft and
supervising other crew members; the first officer or co-pilot, responsible for charting the route and computing
flying time; and the second officer or flight engineer, who inspects the plane before takeoff and after landing and
determines the amount of fuel needed. Newer planes are designed to require only two people in the cockpit, the
pilot and the flight engineer.
A college degree is preferred for the cockpit crew. A commercial pilot's license is required. The flight engineer
must have a flight engineer's rating, while pilots must have an instrument rating, an airline transport pilot's license,

Tourism the International Business 32 A Global Text