Page 78 - Tourism The International Business

4. Where do tourists go?

The top two generators of tourism expenditures are the United States and West Germany. They are followed, at
some distance, by the United Kingdom, Canada, Japan and France.
The United States is also the major beneficiary of tourism receipts. It is followed by Italy, Spain, France, the

United Kingdom and West Germany. In terms of arrivals, however, the order is different. Italy receives most
international tourists followed by Spain, France, the United States and Czechoslovakia. Finally, the vast majority of
international travel occurs between neighboring countries.
United States of America

Domestic tourism. Because of the physical size of the United States and the large number of Americans who
have the time, money and desire to travel, it is difficult to summarize tourism in the United States.
There are three main areas where tourism is of particular importance. These regions are New England along
with the Adirondack and Catskill mountains, Florida, and California.
The extensive population of the New York metropolitan area in combination with the population of New
England makes for a sizable tourist potential. Added to that are the attractions of the region. New England

combines a rich historical heritage with areas of outstanding natural beauty. The original European colonists left a
unique architectural style in addition to historical sites concerned with the American Revolution and early
independence. Scenic resources run the gamut from the rocky shore to the forested mountains, the latter a
particular favorite in the fall as the colors change. In the summer, coastal resorts offer tranquility and recreational
opportunities. In the winter the 645 centimeters-plus of snow attracts both downhill and cross-country skiers.
Florida benefits from an excellent year-round climate. In the winter it attracts tourists from the North. Because
it is a peninsula, it combines sunshine with water-based recreational opportunities. Florida is also popular as a

seasonal or year-round stay option for retirees. Summer is the traditional time for family vacations and the many
commercial attractions of the area offset the fact that humidity makes vacationing uncomfortable.

Exhibit 32: Pattern of international arrivals and receipts.

78