Page 4 - ETP-April-May2020

Volume 21 Issue 1 April - May 2020

CHIEF EXECUTIVE OFFICER
Deepak Lamba
CHIEF FINANCIAL OFFICER
Subramaniam S

HEAD HUMAN RESOURCE
Meghna Puthawala
PUBLISHER, PRINT & PRODUCTION CONTROLLER
Joji Varghese
BRAND PUBLISHER
Rishi Sutrave
rishi.sutrave@wwm.co.in +91 9820580009 Perfect Storm or

EDITOR & CHIEF COMMUNITY OFFICER | Niranjan Mudholkar
niranjan.mudholkar@wwm.co.in +91 9819531819 Perfect Opportunity
ASSOCIATE ART DIRECTOR | Sanjay Dalvi
fiona.fernandes@wwm.co.in “I phrase to describe a quick and decisive victory in the ‘Battle of
sanjay.dalvi@wwm.co.in
EXPERIENTIAL MARKETING | Aakash Mishra came; I saw; I conquered.” Julius Caesar had originally used this
aakash.mishra@wwm.co.in
PROJECT COORDINATOR | Fiona Fernandes Zela’ in 47 BCE. Cut to 2020 CE. The name of Caesar seems to
have been replaced by the name of another conqueror – Corona
virus! And just like Caesar did, it came, it saw and it conquered.
Well, the victory of Corona virus has been equally quick. But is it equal-
ADVERTISING ly decisive? Time will tell. In the meanwhile, the virus has managed to
WEST & NORTH
Ranjan Haldar unleash the ‘Perfect Storm’ on planet earth. The kind of disruption it has
ranjan.haldar@wwm.co.in +91 9167267474 caused is both unprecedented as well as unimaginable!
But there have also been a few rays of hope. The wave “From face masks
SOUTH
Mahadev B of humanity has, so far, proved to be much stronger to face shields, from
mahadev.b@wwm.co.in +91 9448483475 than the disaster that the virus has caused. And one ventilators to make
Prabhugoud Patil
prabhugoud.patil@wwm.co.in +91 9980432663 silent champion that has served the cause of humanity shift beds, and from
in this battle is plastic! From face masks to face shields, gloves to testing
OVERSEAS PARTNER | Mike Hay from ventilators to make shift beds, and from gloves to kiosks, plastic has
Ringier Trade Media testing kiosks, plastic has once again proved its worth
China Taiwan Hongkong & South East Asia remarkably well. And herein lies the perfect opportu- once again proved
mcchay@ringier.com.hk +852 2369 – 8788 its worth remarkably
nity for the industry because its survival hinges on it. It
is the perfect time to clean up the bad name that plastic well.”
CAREERS has acquired particularly in the last decade or so. It is
careers@wwm.co.in
extremely important to highlight to the world that plastic has come to the
SUBSCRIPTIONS rescue of the human race in these tough times. If it was not for plastic,
subscriptions.rmd@timesgroup.com
022 67427209 / 67427206 the war against corona would have been far more difficult. Tell them that
what is stopping the Corona virus from achieving its decisive victory is
not just the human spirit, it is also this wonder material called plastic!

Printed and published by Joji Varghese for and
on behalf of owners Worldwide Media Pvt Ltd
(CIN:U22120MH2003PTC142239), The Times of India
Building, Dr DN Road, Mumbai 400001. Printed at
JRD Printpack Private Limited, 78, Resham Bhavan,
7th Floor, Veer Nariman Road, Churchgate, Mumbai - 400
020. Editor: Niranjan Mudholkar. Published for April-May
2020
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