Page 48 - NYAA GAHA 30th Anniversary "Service Beyond Gold"

Asad Hassanali

Director of Strategy &

Chief of Staff to CEO, LXA Group
NYAA Gold Award Holder (2010 Cohort)

Asad Hassanali, an NYAA Gold Award holder from Singapore at the International Youth Conference in
the 2010 cohort, exemplifies the spirit of leadership, the Middle East and contributed to NYAA’s Leadership
humility, and service that the NYAA programme Speaker Series to inspire young leaders, including
seeks to cultivate. His journey reflects a passion moderating the 2nd event of the series. His passion
for solving challenging problems and giving back for sustainable urban living is reflected in his role
to the community through mentoring and youth as an Advisory Board Member at the Centre for the
engagement. Living City, where he works with global partners to
organise community events that bring to light social
Asad is the Director of Strategy at LXA Group, a and economic issues in urban communities.
mortgage asset manager based in Singapore. He
works closely with the CEO and leads strategy and As a mentor and volunteer, Asad has dedicated time
special projects across the organisation. He helped to support youth-led initiatives through programmes
build the company’s Strategic Finance function, like BuildOn New York, guiding students in designing
supporting a successful US$10 million fundraising community projects and fundraising for local causes.
round in 2023 and also oversees FP&A and investor In his earlier days, he volunteered with SINDA and
relations. He also works across cross-functional Mendaki programmes in Singapore. His international
strategic initiatives, including supporting the Capital exposure and collaborative leadership style make him
Solutions function and helping set up and structure an inspiring example of how the NYAA experience
the firm’s first investment fund. empowers individuals to contribute meaningfully to
society while excelling on the global stage.
Before joining LXA, Asad worked at Better, a non-
bank digital mortgage lender, based in New York. Through his leadership and passion for community
He worked closely with the leadership team, helping service, Asad embodies the ideals of ‘Service Beyond
with the acquisition and integration of a mortgage Gold’ and does his best to uplift others and drive
broker in London, where he spent 6 months in 2021. positive change both locally and globally.
Asad also led and grew a high-performing 50-person
customer service team, with ~US$3 million per month
of revenue directly attributed to the team. Earlier in
his career, Asad spent a few years as a management
consultant at McKinsey & Company, based in their
New York office, working on projects across the
consumer technology and financial services sectors.

Asad’s commitment to service and community
leadership extends beyond his professional
achievements. A long-standing member of the NYAA
Gold Award Holders’ Alumni, he has represented

46 30 Years of Service and Leadership