Page 58 - NYAA GAHA 30th Anniversary "Service Beyond Gold"

Cheryl Lee Jue Lei

Sustainability Consultant

Net Zero Project Advisor, Historic England, UK
NYAA Gold Award Holder (2017 Cohort)

Cheryl Lee Jue Lei is a passionate sustainability sustainability retail hub and supported eco-brands
consultant and climate advocate whose leadership with reporting strategies that supported green
spans consultancy, education, and global climate entrepreneurship. Through #Up2Degrees, she
diplomacy. With over five years of cross-sector contributed to Singapore’s Green Mark Certification,
experience advising governments, corporations, embedding thermal comfort design into national
and non-profits across Asia, Europe, and North building standards. She also played a central role
America, Cheryl has become a respected voice on in the Singapore Eco Film Festival, partnering with
sustainability, ESG, and climate strategy. organisations such as Marina Bay Sands, the Jane
Goodall Institute, and Conservation International to
She currently serves as a Net Zero Project Advisor inspire 3,000+ annual participants.
with Historic England, spearheading circular waste
management, sustainable procurement strategies Her advocacy has extended to the global stage. As
and carbon literacy programmes to align with the a delegate of Singapore Youth for Climate Action,
UK Government’s Net Zero ambitions. Her work Cheryl represented the nation at COP23, COP25, and
strengthens environmental management systems COP26, where she co-facilitated high-level dialogues
while fostering a culture of sustainability across on climate governance and youth policy. She has
heritage institutions. Most recently, her research in spoken at TEDx events, contributed to ASEAN
Just Transition was presented at the UN Academic climate declarations, and was recognised as a Youth
Council in Nairobi. Environmental Champion on Eco-Business’s A-List.
DPM Heng Swee Keat has also acknowledged her
As an independent consultant and educator, Cheryl contributions in Singapore’s 2020 Budget Address.
has advised more than 30 organisations worldwide,
developing market analyses, ESG frameworks, and Cheryl’s achievements have been recognised with
sustainability engagement strategies. She has trained prestigious accolades, including the HSBC NYAA
over 200 professionals, including senior ministerial Youth Environmental Award (2015, 2016, 2024)
teams, equipping them with systems thinking and the Eco Friend Award by Singapore’s National
and regenerative climate policy tools. Her impact Environment Agency. She is also a YSEALI Fellow
extends to youth empowerment as the Founder of under the U.S. Department of State and a featured
Temporary Local, a Singapore-based youth strategy figure in Singapore’s national textbook for her
initiative that trained 150+ tertiary students in policy climate advocacy at COP25.
innovation and real-world problem solving.
Through her work, Cheryl exemplifies the GAHA ethos
Cheryl’s community leadership has left a strong of ‘Service Beyond Gold’, using her expertise and
imprint on Singapore’s sustainability landscape. As advocacy to build coalitions, empower communities,
the former Community Lead at The Green Collective, and inspire climate action at both local and global
she helped launch Singapore’s first dedicated levels.

56 30 Years of Service and Leadership