Page 102 - Keval
P. 102
intangible elements
inTANGIBLE IDEAS
- - - - - - - - brand aspiration - - - - - - - - message - - - - - - - - values - - - - - - - - the big idea - - - - - - - - essence - - - - - - - - vision - - - - - - - - personality - - - - - - - - attributes - - - - - - - - A SENSE OF MOTION
BEING IN IN THE MOMENT
A SENSE OF LIGHT
A SENSE OF FUN
