Page 104 - Keval

intangible elements
INTANGIBLE IDEAS
- - - - - - - - brand brand aspiration - - - - - - - - message - - - - - - - - values - - - - - - - - the the big idea - - - - - - - - the the essence - - - - - - - - vision - - - - - - - - personality - - - - - - - - brand brand - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - shop shop shop shop shop shop - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - work work work work work work - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - eat eat eat eat eat eat eat eat eat eat eat - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - play play play play play play - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - repeat repeat repeat repeat repeat - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - live live live live live - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - shop shop shop shop shop shop - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - work work work work work work - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - eat eat eat eat eat eat eat eat eat eat eat - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - play play play play play play - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - repeat repeat repeat repeat repeat - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - live live live live live - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - shop shop shop shop shop shop - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - work work work work work work - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - eat eat eat eat eat eat eat eat eat eat eat - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - play play play play play play - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - repeat repeat repeat repeat repeat - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - live live live live live - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - shop shop shop shop shop shop - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - work work work work work work - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - eat eat eat eat eat eat eat eat eat eat eat - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - play play play play play play - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - repeat repeat repeat repeat repeat - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - live live live live live - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - shop shop shop shop shop shop - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - work work work work work work - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - eat eat eat eat eat eat eat eat eat eat eat - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - play play play play play play - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - repeat repeat repeat repeat repeat - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - live live live live live - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - shop shop shop shop shop shop - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - work work work work work work - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - eat eat eat eat eat eat eat eat eat eat eat - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - play play play play play play - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Fashionis
not something that exists in in in in dresses only Fashion is is in in in in the the the sky in in in in the the the street fashion has to do with ideas the the the way we live what is happening COCO CHANEL