Page 10 - 2020.06-Taiwan-Case-Studies

Pinkoi

གྷຬ௴จۜ೐

ٙ਷ყႀ̨

̨ ᝄ ண ࠇ ۜ ೐ ̨̻ Pinkoi ϓͭ ׵ ᕙёࢬܸd࠰ಥٙཥਠ̹ఙϞഹᕼɽ
2011 ϋd݊ ԭ ݲ ᅰɓ ᅰ ɚ ٙ ண ࠇ ᒅ ٙ೯࢝ᆑɢdϾ Pinkoi ίಥٙၣᒅุ
يʿ᜗ ᜕̨̻fʮ̡˸˜߶ѯ ԭ ݲண ਕ͵ίܵᚃᄣڗf˜2019 ϋҢࡁ 8 Ї
ࠇ͛࿒ਸ਼™މԴնdீཀཥਠ̨̻e᜗ 10 ˜ၣɪࠈఊඎɽᄣdၾۃɧࡈ˜޴
᜕ݺਗe˖௴௴ҳഃಬ༸౤Զணࠇۜ ˢϞ 60% ٙᄣڗfPinkoi ɰਗ਼஝ྌ
೐ϓڗהცٙቮʱdԨಂ஢މ̹ఙ੭ һεʩٙᇞɪݺਗdԨ˲ಂૐၾྼ᜗
Ըһε਷ყॴٙணࠇۜ೐f׵ Pinkoi ֳЪᇞɪ࿁ᇞɨ€O2O዆Υf™
ᐄ ༶ٙۜ೐ ൴ ཀ 14,000 ගdϾึࡰ
ɛᅰ һ ટڐ ɧϵຬfΝࣛdʮ̡׵ɞ ஷֻԭݲ̹ఙٙژ˒ ٙୋɓ˓༟ৃf™ͦۃdPinkoi ί
ϋගਗ਼ุਕן࢝Ї˚͉eइ਷e࠰ಥe ࠰ಥߒ྇͜ə 10 Τ͉ήࡰʈf
ዦژeʫήeߕ਷ʿ̋ࣅɽഃήdԑ˸ ۜ೐๰อܝdPinkoi ቚจ̋ଉן࢝ ࠰ಥྠඟ˴ࠅࠋப͉ήணࠇۜ೐ם
ᗇ׼ Pinkoi ίԭݲ̹ఙٙቾɢf ԭݲ΢ࠠᓃ̹ఙd2019 ϋһίಥண ෍eБቖᐄ༶ၾุਕ೯࢝ഃධͦf
ͭՉ̨ᝄ˸̮࠯ග፬ʮ܃fኽᕙё ᕙёࢬႩމd࠰ಥɛʑ౷ཁՈ਷ყ
੽ཥ ਠ ৎ ࢕ٙ Pinkoi ׵ 2018 ϋආ ࢬႭd࠰ಥٙऊ൬٫Ո਷ყൖ௉d ൖ௉dБਗɢ੶˲̮Ⴇঐɢλd݊
Бəۜ೐๰อࠇྌdΝࣛᓒุ̂ਕᇍ ঐݸ࿀̹ఙ˙ΣdϞлۜ೐ίԭݲ ᐄ༶༨਷̹ఙΆุʔ̙אॹٙɛʑf
ᖚfৰəၣᒅ̨̻̮dΝϋϓͭə˓Ъ ̹ఙ೯࢝f˼໾̂༸j˜࠰ಥ݊ԭݲ
ʈЪѥ̨̻˜Pinkoi Experience™d ࠠࠅٙ਷ყ೿ɹʘɓdኹϞεʩٙ ᕙёࢬ ᐼ ഐ༸j˜ҳ༟પ ᄿ໇౤ Զə
2019 ϋһί࠰ ಥකணΌଢ࠯࢕ྼ᜗ ऊ൬ૄ໊dᜫҢࡁঐટϗ਷ყ̹ఙ Pinkoi ί࠰ ಥ೯࢝ ה ცٙࠠ ࠅ݁ ִ
ֳfЗ׵ The Mills ٙ Pinkoi Shop ၾุޢ༟๕ձ༟ৃd˸ʿ޴ᗫٙ܁ෂ
੶ሜ٤ගഄ࢝ձᚥ܄᜗᜕dӊ˜ѩண ዚ ึd݊ Pinkoi ί ࠰ ಥ ͉ ή ן ࢝ࣛ
ʔ Ν ˴ ᕚ ʿᑘ፬ ࢝ ᚎ ձ ʈЪ ѥഃݺ ٙࠠࠅྫМf™f
ਗdீཀ ྼ᜗ֳၾऊ൬٫ٜટʝਗf
΍Ν௴፬ɛʿੂБڗᕙёࢬ༆ᙑ༸j pinkoi.com ĩ
˜࠰ ಥ݊ Pinkoi ͦۃ ࠠ ᓃ೯ ̹࢝ఙ ࠰ಥ݊ԭݲࠠࠅٙ਷ყ೿
ʘɓdৰə࠰ಥϞ਷ყʷٙऊ൬܄໊d ɹʘɓdኹϞεʩٙऊ൬ૄ
ɰϞᎴӸٙணࠇۜ೐dଉաԭݲՉ˼ ໊dᜫ Ңࡁঐ ટ ϗ਷ ყ̹
ήਜٙऊ൬٫ఃฌf™
ఙٙୋɓ˓༟ৃf

Pinkoi
΍Ν௴፬ɛʿੂБڗ
ᕙёࢬ

9