Page 9 - Boutique Retirement Clubs - Pitchbook 9.12.17

DEVELOPMENT CONCEPT
The BRC concept is to out-class the competition by identifying premiere locations and developing luxury, independent senior living communities in affluent neighborhoods, while providing superior services and amenities that go far beyond current market expectations for this similar product class.
Designed as live-in country clubs, OPG has created the concept of “Boutique Retirement Clubs” (BRC’s). These developments will target a senior demographic, including Baby Boomers that are seeking a high amenity, concierge-living experience with customized home health care options which will allow residents to age-in-place. A resident member that is seeking to enjoy fine dining, a round of golf, or on-site entertainment can find these and many other amenities at a BRC.
Features like dry cleaning pick-up, pet and plant care-taking, and valet services along with scheduling of doctor appointments, massage therapists, and dental visits will all be available. Classes such as yoga, water aerobics, acting and art classes are amenities that are typically not provided at most senior communities. The BRC concept takes this a step further by offering personal trainers, nutritionists, and dietary consultants to the list.
The BRC concept is significantly different from traditional independent living facilities and senior apartment complexes in a variety of ways:
What Makes BRC’s Unique
• No buy-in fees.
• Premiere locations.
• Residents join as members rather than tenants with leases.
• Gourmet food and beverage program including executive chef and full staff.
• Boutique building design with high-end amenities and exclusive access to country club lifestyle.
• A-la-carte services such as personal trainers, room service, concierge and valet.
• Smart-units with voice & touchpad access to club events, menus, transportation and wellness scheduling.
• Mobile app connectivity for resident members, family and friends. Copyright © 2017 Overland Property Group, LLC - All Rights Reserved
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