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points to keep in mind:
Foster a company culture that is positive toward
the broker community.
Build relationships with the QBs and office staff
at the brokerages.
Make the brokers your customers and do little
things to show gratitude and recognition.

Create and communicate a positive and
Logo Design Based off Fonts: Michroma and Montserrat
Logo Usage authentic company story. Master your
presentation to the brokers.
Use logo with tagline except in cases where tagline is incorporated elsewhere on the same page/view
Know how to tactfully and effectively sell against
Do NOT change any part of the logo, icon, typography or color. Recreating or altering the logo in any way is unacceptable.
Do NOT alter the scale, proportion, color, or configuration of the logo in any way. your biggest competitor: used homes.
Do NOT use the logo over a pattern.
Do NOT add a shadow, outline or distort the logo in any way. Learn from the brokers. Remember, they have
Why Builders Need Brokers front-line knowledge and market
Do NOT change the font, or the spacing between font and icon.
wisdom.
In Partnering with Brokers to Win More Sales,
Quint Lears gives practical suggestions to help Effectively communicate to the
brokers how to sell your homes
Four Color Logo
you create long-term, powerful and productive Reverse Versions
relationships with your local real estate brokers. when they have a buyer.
Now more than ever, it’s imperative to include Bottom line: The brokers have the
broker partnerships within your sales strategy to buyers. It is essential to have the
help increase your bottom line. brokers working for you and not
Many builders don’t realize the power of against you.
cooperating with brokers. Here are some key NAHB MAY 2018

Four Color Logo with tagline

Welcome to Centricity.

A company centered around you.

We are Centricity, (formerly Bonded Builders
Warranty Group and Bankers Warranty Group)
Tag Line for use with no tag
logo version a single-source service and protection partner.
We provide all of the products and services you
Tag Line for use with no tag logo version have counted on from Bonded Builders, plus an
expanded range of coverages and enhancements
to help you better serve your customers while
streamlining business processes.

Get in touch to learn how Centricity can
Simplified Non Gradient Version
help you sell more homes.
For embroidery use only

Linda Strickel
Regional Sales Manager for Central Texas
Greyscale Version lstrickel@centricity.com
DIRECT 800.749.0381 x4732
MOBILE 512-797-4500

Visit us at centricity.com.
CEN 11686 0617
Centricity Color Pallette
20 JUNE 2018 | GREATER SAN ANTONIO BUILDERS ASSOCIATION
hex #002c50 | pms 655
Minimum Clear Space – Thick part of C Mark width c=100 m=37 y=0 k=76
hex #8dc63f | pms 7488
c=50 m=0 y=100 k=0
hex #009bda | pms 298
c=70 m=28 y=0 k=0
hex #c2d7f1 | pms 2707
c=30 m=11 y=0 k=0
hex #00558b | pms 7692
c=100 m=69 y=19 k=8

Secondary | Accent Color
Minimum Size – No Tag
hex #dad7d6 | pms cool grey 3c
c=9 m=9 y=9 k=15
#3d3d3d | pms cool grey 11c
c=20 m=20 y=20 k=70
1 inch
#f49302 | pms 137
c=0 m=50 y=100 k=0
Minimum Size – WithTag

Centricity Brand Fonts:
Raleway Family
1.25 inch
Centricity Brand EMAIL Fonts:
Arial Family