Page 3 - Microsoft Word - MARK BOYD BUSINESS PLAN PART REVISITED

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TABLE OF CONTENTS

EXECUTIVESUMMARY _______________________________________________________________ 4
1. BUSINESS DESCRIPTION ___________________________________________________________ S
2. DEVELOPMENTIMPACT ____________________________________________________________ 6
3. FINANCE REQUIRED ______________________________________________________________ 7
4. PAST OPERATING PERFORMANCE __________________________________________________ 7
5. SWOT ___________________________________________________________________________ 7
6. CRITICAL SUCCESS FACTORS ______________________________________________________ 9
7. OWNERSHIP, MANAGEMENT AND TECHNICAL ASSISTANCE __________________________ 10

7.1 Ownership and Management ___________________________________________________ 10
7.2 Technical Assistance 11
8.MARKET OVERVIEW AND ANALYSIS 11

8.1 Overview and Segmentation ___________________________________________________ 11
8.2 Services 12
8.3 Price 14
8.4 Promotion 14
8.5 Distribution 16
8.6 Customer Analysis 16
8.7 Competitive Advantages 17
8.8 Comparative Advantages 17
10.TECHNICAL REVIEW 17
9.1 Service Delivery Process _______________________________________________________ 17
9.2 Location and Premises 18
9.3 Machinery and Equipment 19
9.4 Insurance 19
9.5 Legal and Regulatory 19
9.6 Management Information Systems (MI5) 20
9.7 Environmental and Occupational Safety Issues 20
9.8 Raw Materials 20
9.9 Labour 20
10. FINANCIAL REVIEW 21
10.1 Source of Funds---:- _____________________________________________________________ 21
10.2 Application of Funds 21
10.3 Financial Projections 23
10.4 Break Even Analysis 27
10.5 Sensitivity Analysis 27
11. RISKS AND ISSUES 29
12. ENTREPRENEUR'S FUTURE EXPANSION PLAN ______________________________________ 29
- ANNEXURE .............................................................................................................................................. 31

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