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OVERVIEW




        OrotonGroup Limited is a publicly listed, Sydney-based retail company, with over 80 stores across
        Australia, New Zealand, Singapore, Malaysia, Hong Kong, and China. Founded in 1938, OrotonGroup is
        a leader in the distribution of a number of premium international fashion brands in Australia and New
        Zealand (in addition to its own brand, Oroton).



        ANALYSIS


        With Brand visibility strong, Traff1k™ D1g1tal  were required to raise visibility for non-branded search
        terms with the aim to increase traffic and revenue. Traff1k™ D1g1tal’s goal was to ensure that Oroton’s
        website was visible to qualified prospects as they were searching for their products online.



        TARGET MARKET


        International premium and luxury consumers, medium-high socio-economic status with disposable
        income, predominantly females aged 18-60 years.



        OPPORTUNITY



        At commencement of contract there was high volume brand traffic arriving at the Oroton website, with
        limited visibility for non-brand/discretionary terms. This meant that while the website was achieving
        strong visitor numbers, there was no advancement into new markets as people searching based on
        brand were likely to have visited the site before and/or are a current Oroton customer. By broadening
        the strategy with a focus on non-brand/discretionary terms, this opened up the opportunity for Oroton
        to capture a much larger audience and attract new customers to the brand.



        ABANDONED CART REMARKETING


        In order to maximise the sales pipeline and address the high rate of abandoned carts, Traff1k™ D1g1tal
        applied a remarketing campaign targeting email addresses of customers that had entered the shopping
        cart but had not converted.
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