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STRATEGY                                 TARGETED SOCIAL MEDIA

                                                        STRATEGY
                                                    *Based on specific
                                                   Targeted Audiences*












                           TARGETING SEGMENTED                          TARGETING SEGMENTED
                           MARKET:                                      MARKET:
                           - Corporate travellers                       - Family & friends on holiday
                           - Conferences and events                     - Couples
                           - Inbound/Outbound airport                                                    - Wedding guests
                            travellers




                           FACEBOOK: Blogs and                          FACEBOOK: Blogs and
                           news articles focusing on:                   news articles focusing on:
                           -  Excellent facilities                      - Travel ideas
                           -  News and events                           - Adventure sports
                           -  Affordability                             - Local events and
                           -  Location – proximity to                   attractions
                            airport                                     - Relaxation and comfort



                                          DARWINAIRPORTHOTELS.COM.AU
                                                  - Online bookings
                                                   - Phone enquiries




            LOCAL HOTEL SITE        1                                       LOCAL HOTEL SITE        1
                +612% Revenue                                                   +191.9% Revenue
                +600% Room Nights                                               +200% Room Nights
                +500% Bookings                                                  +200% Bookings




        RESULTS                          *Source: Darwin Airport Hotels Google Analytics, 31 March 2017 – 30 June 2017 vs. 01 July 2017 – 30 September 2017.

                                                     1Accor Hotels Direct Web Lever Report, Gross Bookings MTD September 2017 vs. September 2016.

                  NO. 1                               55%                                   111




                  TOP PERFORMING                       VISIBILITY IN            1ST PLACE KEYWORDS IN GOOGLE
                 GOLF COURSE IN NZ                        GOOGLE                          (NATIONWIDE)
                                 194                                   4.51%




                       1ST PAGE KEYWORDS IN GOOGLE                            BOUNCE
                                (NATIONWIDE)                                    RATE


        NOVOTEL DARWIN AIRPORT HOTEL                                        CHECK OUT OUR LATEST PROJECTS
        & MERCURE DARWIN AIRPORT RESORT
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