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STRATEGY TARGETED SOCIAL MEDIA
STRATEGY
*Based on specific
Targeted Audiences*
TARGETING SEGMENTED TARGETING SEGMENTED
MARKET: MARKET:
- Corporate travellers - Family & friends on holiday
- Conferences and events - Couples
- Inbound/Outbound airport - Wedding guests
travellers
FACEBOOK: Blogs and FACEBOOK: Blogs and
news articles focusing on: news articles focusing on:
- Excellent facilities - Travel ideas
- News and events - Adventure sports
- Affordability - Local events and
- Location – proximity to attractions
airport - Relaxation and comfort
DARWINAIRPORTHOTELS.COM.AU
- Online bookings
- Phone enquiries
LOCAL HOTEL SITE 1 LOCAL HOTEL SITE 1
+612% Revenue +191.9% Revenue
+600% Room Nights +200% Room Nights
+500% Bookings +200% Bookings
RESULTS *Source: Darwin Airport Hotels Google Analytics, 31 March 2017 – 30 June 2017 vs. 01 July 2017 – 30 September 2017.
1Accor Hotels Direct Web Lever Report, Gross Bookings MTD September 2017 vs. September 2016.
NO. 1 55% 111
TOP PERFORMING VISIBILITY IN 1ST PLACE KEYWORDS IN GOOGLE
GOLF COURSE IN NZ GOOGLE (NATIONWIDE)
194 4.51%
1ST PAGE KEYWORDS IN GOOGLE BOUNCE
(NATIONWIDE) RATE
NOVOTEL DARWIN AIRPORT HOTEL CHECK OUT OUR LATEST PROJECTS
& MERCURE DARWIN AIRPORT RESORT
