Page 3 - TD19_eCase Study_Oroton Remarketing
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- Browses product range
              Visit Online Store
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                          Product(s) added to    - Does not convert
                           the Shopping Cart






                                           Formulation of      - Filtered out by users
                                            abandoned           who didn’t purchase
                                           cart database



                                                                             - Re-marketing banners
                                                     Later, Display Banners   - Unique promo code
                                                      appear, targeting the   - Banners were then used to remarket via
                                                       defined audience:      a selection of highly targeted websites,
                                                                               relevant to the Oroton audience



                                                                     User is re-engaged,
                                                                    incentivised to visit
                                                                     website and make
                                                                         purchase




                                                                                                         - Buy
                                                                                      Transaction
                                                                                                           product(s)

                                                               Remarketing
                                                               banners








        RESULTS




        This unique campaign was only available by remarketing banners created by Traff1k™ D1g1tal. For one
        month (January 2017), display remarketing directly resulted in: an additional 1000 converted transactions
        in two weeks; a reduction in the number of sessions to purchase and; a reduction in the number of day
        sessions.




                                                                     PURCHASE EFFICIENCY:
            ADDITIONAL 1000 x converted                              Reduction in the number of sessions to
            transactions in two weeks                                purchase Reduction in number of day sessions







        OROTON REMARKETING CASE STUDY                                       CHECK OUT OUR LATEST PROJECTS
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