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OVERVIEW
Lacoste’s green crocodile logo is recognised the world over with its iconic French clothing style
exhibiting tenacity and authenticity. The company, founded by Rene Lacoste, “the Crocodile” of tennis
in 1933, is a champion in the field of premium casual clothing, footwear, perfume, leather goods,
watches, eyewear, and most famously Lacoste polo shirts.
ANALYSIS
Lacoste had already built a strong and stable identity through its recognisable brand. Traff1k™ D1g1tal
focused on a demand approach in which we targeted discretionary, or non-brand, demand patterns,
targeting all relevant product related terms within geographic markets (i.e. Australia), and identifying
high volume, high consumer intent terms.
