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OVERVIEW
As trends come and go, Wrangler’s focus has maintained the same simple ambition; to create the
world’s best five pocket jeans. Created in 1947 by Blue Bell, this American denim company laid its
foundations forming an iconic status based on design, quality and culture. Wrangler embody ‘classic’,
something that will never fade away as they continue to grow and spread the love of denim.
ANALYSIS
Getting the Wrangler company message out online across Australia was Traff1k™ D1g1tal’s simple
ambition, taking a non-compromising position of targeting high quality traffic from Google Australia
and sending it through to the Wrangler website. Our focus online was all about what the customer is
searching for when it comes to choosing a quality pair of jeans and making sure Wrangler remains the
world’s best.
