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OVERVIEW
Founded in 1895, Reebok is an American-inspired, global athletic footwear and apparel company that,
throughout its history, has sought to make its mark by having the courage to challenge convention.
Reebok is dedicated to providing every sportsperson – from professional athletes, to recreational
runners, and all the way through to kids on the playground – with the opportunity, the products, and
the inspiration to not only achieve what they are capable of and fulfill their true potential, but reach
heights they may have thought were unattainable.
ANALYSIS
Reebok Australia and Reebok New Zealand have had the courage to challenge the online status quo in
order to reach new heights. Traff1k™ D1g1tal was approached to provide Reebok’s online stores with
the digital opportunity and unique inspiration to fulfill their true online potential. Keyword research
and demand analysis was the foundation to our strategy.
