Page 2 - TD19_eCase Study_Riders by Lee
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OVERVIEW
As the younger sibling to the famous Lee brand, Riders have stamped their own unique identity with a
youthful, fresh attitude.
Fun is their motto and denim is in their DNA. Riders embodies a love for quality branded denim that
is influenced from the latest High Street styles. Designed by a small-devoted team in Melbourne,
Australia, Riders have carved a reputation for creating awesome jeans that take you awesome places.
ANALYSIS
Riders needed help from Traff1k™ D1g1tal to increase session visits, the number of online transactions
and ultimately increase total revenue. Traff1k™ D1g1tal identified how this could be achieved, through
strategically targeting discretionary or non-brand demand patterns, targeting all relevant product
related terms within geographic markets (i.e. Australia) and identifying high volume, high consumer
intent terms.
