Page 2 - TD19_eCase Study_Active International
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OVERVIEW
Active International is a commercial innovation company. They are a global team of business
innovators, industry leaders, media mavens, and finance experts dedicated to delivering new levels of
financial flexibility and custom solutions that help their clients build value and achieve more.
Active International creates value through Corporate Trade. Corporate Trade drives extra value for
businesses by allowing them to use their stock or assets to increment spend/fund marketing budgets
or other significant business costs. Corporate Trade allows their clients to:
• Realise extra value from first line or slow-moving stock
• Increase marketing budgets using stock or assets
• Drive guaranteed new/incremental sales
• Develop new routes to market
