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OVERVIEW
Arguably New Zealand’s most famous claim to a world-wide fashion label, Karen Walker is known for
pieces which eccentrically fuse classic, tailored, and preppy elements with a casual street style.
From simple beginnings studying fashion design in Auckland and selling through selected boutiques,
today the Karen Walker world-wide brand of ready-to-wear clothing, eyewear, jewellery, bags, and
fragrances currently retails in 42 countries, 200 cities, and 1,020 stores - including Barneys New York,
Liberty London, and Harvey Nichols - while a who’s who of global celebrities, including Lorde, Rihanna,
and Alexa Chung, count themselves as devoted fans of the label and its eccentric style.
ANALYSIS
To many, it seems that Karen Walker never stops pushing the envelope of what is possible, so it was
no surprise when the international label commissioned Traff1k™ D1g1tal to operate a highly strategic
Google AdWords campaign, targeting high volume and high intent keywords. Our results for Karen
Walker have been what many of our clients have already come to know – beyond expectations, a bit
like the Kiwi designer who took on the world and won.
