Page 2 - TD19_eCase Study_Esky
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OVERVIEW




        The iconic Esky® is as much a part of Australian beach, outdoor dining and barbecue culture as
        ‘surfing, beer, cricket or touch footie’.


        Esky® has been producing their famous outdoor coolers since 1952, packing them with features
        you just won’t find in similar coolers, to lock in the cold and keep your ice lasting as long as you do.
        Manufactured and sold by Coleman - the world’s number one outdoor brand, generations of Aussies
        have come to know ... “If it doesn’t say esky, it’s not an esky.”




        ANALYSIS




        Esky® has partnered with Traff1k™ D1g1tal to ensure that their famous outdoor coolers are known
        and loved in all corners of the internet. They wanted to generate more brand awareness in the lead
        up to Australia Day, because what is more iconic than an ESKY®. The campaign ran from the 20th of
        December 2017 through to 26th of January 2018. Utilising both Google AdWords brand targeting and
        YouTube pre-roll marketing featuring a short engaging video displaying the beneficial features of an
        ESKY® cooler.
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