Page 2 - TD19_eCase Study_Esky
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OVERVIEW
The iconic Esky® is as much a part of Australian beach, outdoor dining and barbecue culture as
‘surfing, beer, cricket or touch footie’.
Esky® has been producing their famous outdoor coolers since 1952, packing them with features
you just won’t find in similar coolers, to lock in the cold and keep your ice lasting as long as you do.
Manufactured and sold by Coleman - the world’s number one outdoor brand, generations of Aussies
have come to know ... “If it doesn’t say esky, it’s not an esky.”
ANALYSIS
Esky® has partnered with Traff1k™ D1g1tal to ensure that their famous outdoor coolers are known
and loved in all corners of the internet. They wanted to generate more brand awareness in the lead
up to Australia Day, because what is more iconic than an ESKY®. The campaign ran from the 20th of
December 2017 through to 26th of January 2018. Utilising both Google AdWords brand targeting and
YouTube pre-roll marketing featuring a short engaging video displaying the beneficial features of an
ESKY® cooler.
