Page 2 - TD20_eCase Study_Jump
P. 2
OVERVIEW
Jump is the brainchild of two New Zealand entrepreneurs who first got the idea of bringing trampoline
parks to NZ when on a trip to the USA. They discovered what could perhaps be thought of as the first
generation of trampoline parks and immediately recognised that not only was it a huge amount of fun,
but also a fantastic way to get kids exercising.
Now operating three parks in Auckland, Jump has grown to be the number one trampoline park in the
region. With their North Shore, Takanini, and Avondale locations, Jump had a number of requirements
to ensure a successful online presence and business growth.