Page 3 - TD19_eCase Study_The Sebel SEM

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Brand & non-brand keyword high demand search terms; a core are then made to the on/off page
research: Extensive research into focus being to rank above the fold strategy based on this. This is part
keyword trends, competitors, (top 5 places) for keywords which of a long term Search Engine
consumer behavior, demand and convert at a rate of 80% or greater. Marketing strategy with Traff1k™
intent. Traff1k™ D1g1tal reviews D1g1tal.
historical conversion data to Increase website visibility (long
identify those which are more term strategy): With the goal to Social media management and
qualified to convert, delivering the achieve position #1 in Google marketing including targeted
highest possible ROI. organically, 185 factors are posts and competitions to drive
monitored on a daily basis to engagement and fan growth.
Initial optimisation of the website: determine trends, demand and
Involves aligning the website with rankings. Tactical adjustments

RESULTS
BOOKINGS 1

+26.3% +48.8% +26.8%

ROOM NIGHTS 1 SOCIAL TRAFFIC 2

Source:
1 Bookings/room nights/revenue through
the hotel microsite, Accor Direct Web Lever
Report Gross Bookings Sept 2017 vs Sept
2016.
2 Google Analytics, Acquisition Overview,
1 July – 30 September 2017 vs 1 July – 30
September 2016.
+20.2%

LOCAL PROPERTY SITE REVENUE 1

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