Page 2 - TD19_eCase Study_Speedo SEM
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OVERVIEW
Founded in Sydney in 1914, Speedo is an iconic Australian manufacturer and distributor of swimwear
and swimrelated accessories, ranging from swimsuits and goggles to wrist watches and MP3 players.
Due to their outstanding success in the swimwear industry, the word “Speedo” and their boomerang
logo has become synonymous the world over with racing bathing suits - reminding everyone that
Australian expertise can conquer the world stage when it comes to high technology swimwear.
ANALYSIS
Speedo has partnered with Traff1k™ D1g1tal to provide themselves with the same high technology
advantage on the web by gaining highly targeted, quality Search Engine traffic across both Australia
and New Zealand from both Organic and Paid marketing.
