Page 2 - TD19_eCase Study_M Collections

OVERVIEW

M Collections Mineral Makeup and Natural Skincare is a natural, New Zealand made skin care line
available exclusively online. M Collections has been used in makeup workshops and one-on-one
consultations for seven years, with dedicated Beauty Advisors throughout NZ and now building in
Australia.
ANALYSIS

Traff1k™ D1g1tal worked with M Collections to design a conversion optimisation strategy. This involved
in-depth research to align business goals, product placement, and a rich understanding of their target
market and previous results.

TARGET MARKET | WEBSITE TRAFFIC | WEBSITE DESIGN | SOCIAL MEDIA | SEARCH ENGINE MARKETING

cbm is a charity organisation and relies heavily on online donations and regular sponsorships. Their
website needed to immediately connect with their target audience, prompt empathy and encourage
donations. In order to establish this, we incorporated a video on the home page, multiple call to action
buttons and an overall stronger user experience. To make the donation process easy we developed a
full ecommerce website which integrated with their bank account via DPS.

INCREASING

ECOMMERCE CONVERSION

MOBILE WEBSITE SEARCH ENGINE SOCIAL
VALUE E COMMERCE COMPATABILITY OPTIMISATION MARKETING MEDIA

Improved value FULL Mobile Website Search Engine Weekly
propositions and e-commerce Compatibility, optimisation to Marketing social media
more prominent MAGENTO iPhone, Android, increase Google Campaign. engagement
call to action Content iPad and Tablet rankings. – organic and
buttons. Management (both horizontal promotional
System. & vertical). posting.