Page 2 - TD19_eCase Study_M Collections
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OVERVIEW




        M Collections Mineral Makeup and Natural Skincare is a natural, New Zealand made skin care line
        available exclusively online. M Collections has been used in makeup workshops and one-on-one
        consultations for seven years, with dedicated Beauty Advisors throughout NZ and now building in
        Australia.
        ANALYSIS




        Traff1k™ D1g1tal worked with M Collections to design a conversion optimisation strategy. This involved
        in-depth research to align business goals, product placement, and a rich understanding of their target
        market and previous results.


        TARGET MARKET | WEBSITE TRAFFIC | WEBSITE DESIGN | SOCIAL MEDIA | SEARCH ENGINE MARKETING


        cbm is a charity organisation and relies heavily on online donations and regular sponsorships. Their
        website needed to immediately connect with their target audience, prompt empathy and encourage
        donations. In order to establish this, we incorporated a video on the home page, multiple call to action
        buttons and an overall stronger user experience. To make the donation process easy we developed a
        full ecommerce website which integrated with their bank account via DPS.



        INCREASING

        ECOMMERCE CONVERSION










                                                  MOBILE          WEBSITE       SEARCH ENGINE      SOCIAL
                 VALUE         E COMMERCE      COMPATABILITY    OPTIMISATION      MARKETING         MEDIA

              Improved value      FULL            Mobile           Website       Search Engine     Weekly
             propositions and   e-commerce      Compatibility,   optimisation to   Marketing      social media
              more prominent    MAGENTO        iPhone, Android,   increase Google   Campaign.    engagement
               call to action    Content       iPad and Tablet    rankings.                      – organic and
                buttons.       Management      (both horizontal                                   promotional
                                 System.         & vertical).                                      posting.
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