Page 54 - How to be Cyber Safe + Savvy

CHAPTER 4: Protecting Yourself From Fraud and Scams
SCAMS: THIS TIME, IT’S PERSONAL
Scams can also take more personal forms than the high-volume, blast- it-out-widely approach that phishing represents. Initiating contact through social media or even by phone, scam- mers will seek to establish a personal connection and build trust with vic- tims. Through multiple contacts, these “relationship-building” scams often require victims to provide sensitive personal data that criminals then exploit to extract money or secure other articles of value. Just as with phishing campaigns, the scams suc- ceed by distracting or manipulating the victims with appeals to emotion. Good data care practice in these cases means NOT giving up personal infor- mation, even in the face of seemingly urgent, threatening circumstances. Remember that you always get to decide what you do, no matter what someone is telling you.
54 CYBER SAFE + SAVVY