Page 73 - Construction & Architecture Update JAN-FEB 2018
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Tell us something about your new projects.
Blumen What are some of the marketing strategies
used to sell the projects?
Blumen – An elite lifestyle was launched by DOTOM
realty with partner Ambit Realtor on 31 Oct 2017.
Blumen is amalgamation of artistic wonder and practical
prudence, making for an ideal home where beautiful lives
thrive in brilliance. Sculptured in 4 glorious towers with
four magnificent wings it is a haven of imperious marvel.
Blumen is a pinnacle of elite living, right at the epicenter
of Mumbai’s hub, Vikhroli West, just 2 min from Vikhroli
station right off LBS Marg. Blumen is set to be the and
mark that espouses wonder and covetousness.
Selling a flat is about bridging the gap between the end
user and their dream home. Location, neighborhood,
lifestyle, budget and many more important factors are
kept in mind while planning marketing strategy. A perfect
blend of both offline and online marketing is done, not
just to sell but to create better recall value of the brand.
To toss it up flexible payment plans are floated to capture
maximum clientele as each one has their own hurdles
towards meeting their goals of owning their dream
home. Last but not the least, the most important people,
our channel partners, the ones who are experts of the
area with vast knowledge and experience of various
builders, their products and delivery track records
are activated who play an important role in driving
40-60% of the targeted sales.Marketing is an On Going
process requiring in-depth analysis of the changing
trends. One needs to run along with it time and again to
be successful.
Which one project is close to your heart and
why?
Blumen – An elite lifestyle , this project is large holding
project visualized in last April 2018 and with dedication
of entire team, we able to acquire the land, design the
international class product , got approval from planning
authority and vacated the land for construction in a
very shortest span of 4 month. We have done Bhoomi
poojan in September and launch the 2 Sale Wings in
October. This is an achievement for DOTOM, which we
shared proudly to all. Now, team of DOTOM is looking
forward for delivering the project before time in market
This project is large holding project and creat milestone in real estate industry. Infect, we
visualized in last April 2018 and with are setting milestone record for us to break the same in
upcoming project.
dedication of entire team, we able to acquire What is your wish for 2018?
Two year before very important wish list was set to
the land, design the international deliver four ongoing projects in the year of 2018 and
class product... balance in 2019. Also, there will be big announcement
of 3 new launch is targeted in 2018. Year 2018 is very
important year for DOTOM Realty.
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